instaphone Yesterday, Instagram rolled out a new feature to its app called Stories. Similar to Snapchat where you can take live video and pictures and upload them to your story. The snaps will be deleted after 24 hours, just like Snapchat.

Instagram has just surpassed Snapchat. This is because

  1.  Instagram is backed by Facebook.
  2. It is easier to grow your page and connect with people on Instagram because Instagram has been around for so long and many people are well established on the app.
  3. Instagram still has that novelty to it, where its a place of sharing your adventures and experiences with everyone.

It was very eery to think about Instagram, a photo based app to ad this feature. But its brilliant because, Instagram also has the second best networking algorithm, to Facebook, showing you stories and pictures of what you want to see. Snapchat is normally just a huge cluster of stories.

Below is Instagrams post on releasing stories from the Instagram blog.

“Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.

Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile.

Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.”

 

A really cool new feature, with a lot of upside potential. Could Snapchat be crushed by Instagram? How will this affect people who use it for social media marketing purposes? We shall see as time goes on. Time tells all. Instagram has plenty of it and Snapchat better figure something out.

 

Aaron AOG

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